We are passionate about data privacy and security. As you may be aware the new EU data privacy rules, known as GDPR, come into effect on the 25th of May 2018. We embrace these new regulations that provide consumers with stronger privacy, control, and transparency regarding their personal information.


What is GDPR?

GDPR (General Data Protection Regulation) represents the new EU data rules which come into effect on 25th May 2018. They are designed to enhance data privacy, transparency and control for European citizens and residents. GDPR increases EU Members’ data rights in several ways, including:

  • The right to be forgotten: individuals may request in certain circumstances to have their personal data to be erased.
  • The right to be informed: individuals should be informed about the collection and the use of their personal data.
  • The right to data portability: individuals can request their personal data to be sent to them or to another entity.


How will this affect our customers?

The good news is that we already work to comply with the regulations when it comes to your data privacy. We are also implementing a few additional measures to meet the new standards. Improved Data Management: We have implemented even stronger security, rules, procedures and restrictions on access to your personal data.



This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).



    Lion City (UK) Limited together with any group companies (“we” “us” “our”) are committed to protecting and respecting your data privacy. For the purposes of data protection legislation, we are the data controller and we will process your personal data in accordance with the General Data Protection Regulation (EU) 2016/679 and national laws which relate to the processing of personal data. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. Lion City (UK) Limited’s registered office is 403 Hornsey Road, London, N19 4DX, United Kingdom.



      When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
      We collect Device Information using the following technologies:
      Are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
      • Log files
      Track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
      • Web beacons, tags, and pixels
      Are electronic files used to record information about how you browse the Site.
      Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”. When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
      2.1 We may collect and process personal data about you in the following circumstances:
      2.1.1 When you complete forms on our website (“Site”). This includes your name, address, email and telephone number, which is provided at the time of registering to use our Site, where you ask us to contact you about our goods or services, subscribe to our mailing list, or subscribe/request our goods and services;
      2.1.2 Whenever you provide information to us when reporting a problem with our Site, making a complaint, making an enquiry or contacting us for any other reason. If you contact us, we may keep a record of that correspondence;
      2.1.3 Details of your visits to our Site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise, and the resources that you access (see section 2.2.2 on Cookies below); and
      2.1.4 Whenever you disclose your information to us, or we collect information from you in any other way, through our Site.
      2.2 We may also collect data in the following ways:
      IP Address
      2.2.1 We may collect information about your device, including where available your Internet Protocol address, for reasons of fraud protection. We may also collect information about your device’s operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
      2.2.2 Our Site uses cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our Site and also allows us to improve our Site. For detailed information on the cookies we use and the purposes for which we use them. For more information please read our Cookie Declaration.
      2.3 We may use your personal data for our legitimate interests in order to:
      2.3.1 Provide you with the information or services that you requested from us;
      2.3.2 Allow you to participate in interactive features of our Site, when you choose to do so;
      2.3.3 Ensure that content from our Site is presented in the most effective manner for you and for your device;
      2.3.4 Improve our Site and Services;
      2.3.5 Process and deal with any complaints or enquiries made by you; and
      2.3.6 Contact you for marketing purposes where you have signed up for these (see section 6 for further details).


      Website Links

      Our Site may, from time to time, contain links to and from the websites of third parties. Please note that if you follow a link to any of these websites, such websites will apply different terms to the collection and privacy of your personal data and we do not accept any responsibility or liability for these policies. When you leave our Site, we encourage you to read the privacy notice/policy of every website you visit.


      3. CUSTOMERS

        3.1 We will collect details such as your name, address, phone number and email address when you order goods or services from us either via our Site or linked social media sites / other third-party partner sites. We will use this information to process your order and comply with our contractual obligations.

        3.2 In order to perform our contract with you, we may also need to share personal data with third parties such as payment providers and postal service organisations to assist in the delivery of goods or services you have ordered; this could include third-party couriers or warranty providers.

        3.3 We may also advertise your feedback on our website and marketing materials (subject to obtaining your prior consent where necessary);
        3.4 We will retain your information as long as we require this to provide you with the goods or services ordered from us and for a period of 10 years afterwards. Where you have subscribed to receive marketing correspondence from us we will keep your personal data for the period of time described in section 6 below.


        4. SUPPLIERS

          We will collect details such as your employee names, telephone numbers and email addresses in order to contact you about goods or services ordered with you, to place further orders and to pay you for the goods and/or services supplied. We will keep the personal data for 10 years further to being provided with the goods/services.


            Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide the data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example to provide you with our goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.


            6. MARKETING

              6.1 In addition to the uses described in sections 2-4 above, where you indicate you would like to receive marketing correspondence from us, subscribe to our mailing lists or newsletters, enter into any of our competitions or provide us with your details at networking events, we may use your personal data for our legitimate interests in order to provide you with details about our goods, services, business updates and events, which we think may be of interest.
              6.2 You have the right to opt-out of receiving the information detailed in section 6.1 at any time. To opt-out of receiving such information you can:
              6.2.1 Tick the relevant box situated in the form on which we collect your information;
              6.2.2 Clicking the unsubscribe button contained in any such communication received; or
              6.2.3 Email us at providing us with your name and contact details.
              6.3 Where you have subscribed to receive marketing correspondence from us we will keep personal data 10 years from when you last interacted with us.
              6.4 From time to time we may market on behalf of other companies, for example by adding banners to our website pages. Clicking on these links will direct you to a third-party site, where you should consult their privacy policy. We will not share your personal data with any third parties without your prior consent.



                7.1 We may occasionally consult with third-party marketing organisations who use automated processing of anonymous personal data to make recommendations on economic or predictable consumer purchasing behaviours. We do not make decisions which affect an individual based purely on automated processing activities.
                7.2 We occasionally carry out credit checks on customers:
                7.2.1 So that we can make credit decisions about you; and
                7.2.2 To prevent fraud and money laundering.
                7.3 Our search may be recorded on the files of the credit reference agency.
                7.4 If further to undertake a credit check you receive a low credit score, we reserve the right not to supply you with goods or services on credit and/or require upfront payment for the goods or services you wish to purchase. In this case, a member of our team will notify you.
                7.5 If you provide false or inaccurate information and we suspect fraud, we will record this. If you want to see your credit file, please contact our Customer Services team who will provide you with contact details for the Credit Agency used.
                  8.1 We will only use your personal data where the law allows us to. Most commonly, we will use your personal data in the following circumstances:
                  8.1.1 For the performance of a contract we enter into with you;
                  8.1.2 Where necessary for compliance with a legal or regulatory obligation we are subject to;
                  8.1.3 Where necessary to protect your vital interests; and
                  8.1.4 For our legitimate interests (as described within this policy) and your interests and fundamental rights do not override these interests.
                    9.1 In addition to the third parties mentioned above, we may disclose your information to third parties for our following legitimate interests as follows:
                    9.1.1 To staff members in order to facilitate the provision of goods or services to you;
                    9.1.2 To our affiliated entities to support internal administration;
                    9.1.3 IT software providers that host our website and store data on our behalf;
                    9.1.4 Professional advisers including consultants, accountants, lawyers, bankers and insurers who provide us with consultancy, banking, legal, insurance and accounting services;
                    9.1.5 HM Revenue and Customs, regulators and other authorities who require reporting of processing activities in certain circumstances; and
                    9.1.6 Third parties who we may choose to sell, transfer or merge parts of our business or assets. Alternatively, we may seek to acquire other business or merge with them. If a change happens to our business then the new owners may use your personal data in the same way as set out in this privacy policy.
                    9.2 We may disclose personal data to the police, regulatory bodies, legal advisors or similar third parties where we are under a legal duty to disclose or share personal data in order to comply with any legal obligation, or in order to enforce or apply our website terms and conditions and other agreements; or to protect our rights, property, or safety of our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
                    9.3 We will not sell or distribute personal data to other organisations without your approval.


                    10. CROSS-BORDER DATA TRANSFERS

                      Where permitted by applicable law, we may transfer your personal data to the United States and other jurisdictions outside the European Economic Area (‘EEA’) for the purposes set out in this privacy policy. We have implemented standard contractual clauses approved by the European Commission with those organisations along with using companies who are participants in the EU-US Privacy Shield.


                      11. DATA SECURITY
                        11.1 Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
                        11.2 Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your information transmitted to our Site; any transmission is at your own risk.
                        11.3 Information you provide to us is shared on our secure servers. We have implemented appropriate physical, technical and organisational measures designed to secure your information against accidental loss and unauthorised access, use, alteration or disclosure. In addition, we limit access to personal data to those employees, agents, contractors and other third parties that have a legitimate business need for such access.


                          12.1 It is important that the personal data we hold about you is accurate and current. Please keep us informed if the personal data we hold about you changes.
                          12.2 Data protection legislation gives you the right to object to the processing of your personal data in certain circumstances or withdraw your consent to the processing of your personal data where this has been provided. You also have the right to access information held about you and for this to be provided in an intelligible form. If you would like a copy of some or all of your personal information, please send an email to In certain circumstances, we reserve the right to charge a reasonable fee to comply with your request.
                          12.3 You can also ask us to undertake the following:
                          12.3.1 Update or amend your personal data if you feel this is inaccurate;
                          12.3.2 Remove your personal data from our database entirely;
                          12.3.3 Send you copies of your personal data in a commonly used format and transfer your information to another entity where you have supplied this to us, and we process this electronically with your consent or where necessary for the performance of a contract; or
                          12.3.4 Restrict the use of your personal data.
                          12.4 We may request specific information from you to help us confirm your identity and your right to access and to provide you with the personal data that we hold about you or make your requested changes. Data protection legislation may allow or require us to refuse to provide you with access to some or all the personal data that we hold about you or to comply with any requests made in accordance with your rights referred to above. If we cannot provide you with access to your personal data, or process any other request we receive, we will inform you of the reasons why subject to any legal or regulatory restrictions.
                          12.5 Please send any requests relating to the above to our Data Protection Officer at specifying your name and the action you would like us to undertake.


                          13. RIGHT TO WITHDRAW CONSENT

                            Where you have provided your consent to the collection, processing and transfer of your personal data, you have the legal right to withdraw your consent under certain circumstances. To withdraw your consent, if applicable, please contact us at


                            14. CHANGES TO OUR PRIVACY POLICY

                              We reserve the right to update this privacy policy at any time, and any changes we make to our privacy policy will be posted on this page. We will notify you if there are any changes to this policy that materially affect how we collect, store or process your personal data. If we would like to use your previously collected personal data for different purposes than those we notified you about at the time of collection, we will provide you with notice and, where required by law, seek your consent, before using your personal data for a new or unrelated purpose. We may process your personal without your knowledge or consent where required by applicable law or regulation.


                              15. CONTACT US

                                We have appointed a Data Protection Officer to oversee compliance with this privacy policy. If you have any questions, comments or requests regarding this policy or how we use your personal data please contact our Data Protection Officer at This is in addition to your right to contact the Information Commissioners Office if you are unsatisfied with our response to any issues you raise at